New To The App Store

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Beautifully Redesigned, All-New Today, Games and Apps Tabs Packed with Original Stories and Editorial

The beautifully redesigned App Store is packed with original stories, updated daily in a new Today tab. It also features new Games and Apps tabs.
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San Jose, California — Apple today unveiled the all-new App Store, designed from the ground up to make discovering apps and games easier than ever before. The beautifully redesigned App Store is packed with original stories and editorial, updated daily in a new Today tab, as well as new Games and Apps tabs. Compelling stories, in-depth interviews, helpful tips and collections of must-have apps and games will showcase Apple’s unique perspective and aim to inform, help and inspire customers every day. App Store customers have now downloaded more than 180 billion apps and Apple has paid out over $70 billion to developers since the store launched in 2008, making it the most vibrant software marketplace in the world.
“Together with our incredible developer community, we’ve made the App Store the best app platform in the world, and more than 500 million unique customers visit it every week,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Now, we are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging.”
It all starts with the Today tab, a daily destination all about games, apps and app culture. Through in-depth features and interviews filled with beautiful artwork and videos, the App Store’s global team of editors will share the stories behind the apps and games that change the way we live and the developers whose ideas push and shape the world as we know it. Today will feature exclusive premieres, new releases and a fresh look at all-time favorites, as well as recommended tips and how-to guides to help customers use apps in innovative ways.
Games is the most popular category on the App Store, and with the new design there will now be a dedicated home just for games. It will feature recommendations of new releases and updates, compelling videos, top charts just for games and hand-picked collections. It's now easier than ever to navigate the over half a million games available, and find the perfect game for everyone from the casual player to the hardcore enthusiast.
Apps will also have its own tab, bringing customers everything they use, need and enjoy, from photography to money management, shopping to social networking and more. Just like the Games tab, the Apps tab will have great recommendations, videos and hand-picked collections across 24 categories, as well as its own app charts.
The Updates tab will allow customers to quickly see what has changed in their favorite apps and games with the latest update, and Search has been enhanced to include the editorial content found in Today, Games and Apps. Search by name, category, developer or topic, and you’ll receive relevant results for specific apps and games, as well as editorial stories, collections and in-app purchases.
The home for every app on the store is its app product page. Apple has redesigned the experience so that all developers can spotlight their apps with more engaging content, putting the most important information front and center for the customer making a download decision. Developers can submit up to three video app previews and five screenshots, which can now be localized so a customer in any country can have a customized version of the video. Accolades including Editors’ Choice and chart position will be highlighted, as will in-app purchases and customer ratings and reviews.

In-App Purchases

New games coming to the app store
Apple is also making in-app purchases more discoverable on the App Store. In-app purchases will show up on an app product page and in search results, and editors can feature them in Today, Games and Apps. Customers can now start their in-app purchases on the App Store and be taken directly into a developer's app or game to complete the purchase.

Availability

The all-new App Store will be included with iOS 11. The developer preview of iOS 11 is available to iOS Developer Program members at developer.apple.com starting today, and a public beta program will be available to iOS users later this month at beta.apple.com. iOS 11 will be available this fall as a free software update for iPhone 5s and later, all iPad Air and iPad Pro models, iPad 5th generation, iPad mini 2 and later and iPod touch 6th generation. For more information, visit apple.com/ios/ios-11-preview. Features are subject to change. Some features may not be available in all regions or all languages.

Photos of the new App Store

Using the software catalog that powers Download.com, the Download App provides secure, spyware-free software updates. The Download App is a free application from Download.com that helps keep the software on your Windows computer up-to-date, as well as clean up the junk that accumulates on your system over time. The Download App makes it easy to keep track of all your software updates in one place. Computer apps free download.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts

Stephanie Saffer

Apple

(408) 974-5160

Tom Neumayr

Apple

(408) 974-1972

Apple Media Helpline

(408) 974-2042


You can browse and buy apps in the App Store on your iPhone, iPad, iPod touch, on your Apple Watch, on your Mac, or on your Apple TV.

Browse and buy

To download and buy apps from the App Store, you need an Apple ID. Your Apple ID is the account that you use to access Apple services. If you use other Apple services like iCloud, sign in to the App Store with the same Apple ID. If you don't have an Apple ID, you can create one.

If you're in the App Store on any of your devices and see the download button near an app, you already bought or downloaded that app. When you tap or click the download button , the app downloads to your device again, but you are not charged again. You can also see a list of apps that you purchased and redownload them.

Learn what payment methods you can use to buy apps and other content. You can also create an Apple ID without a payment method when you download a free app.

How to buy apps on your iPhone, iPad, or iPod touch

  1. Tap the App Store app on your Home screen.
  2. Browse or search for the app that you want to download, then tap the app.
  3. Tap the price or tap Get. You might need to sign in with your Apple ID.
    If you find a game that says Arcade, subscribe to Apple Arcade to play the game.

After your app finishes downloading, you can move it to a different spot on your Home screen. Apps stay up-to-date by default, but you can learn more about updating apps.

You can make additional purchases within some apps. If you set up Family Sharing, you can use Ask to Buy so that kids must get permission before they make in-app purchases. Learn more about in-app purchases.

If an app is sold with an iMessage app or sticker pack, you can open it in Messages.

How to buy apps on your Apple Watch

With watchOS 6, you can download apps directly from the App Store on your Apple Watch. You can also add apps to your Apple Watch from your iPhone.

New App Store Games

  1. Open the App Store app.
  2. Browse or search for the app that you want to download, then tap the app.
  3. Tap the price or tap Get. You might need to sign in with your Apple ID.

Apps stay up-to-date by default, but you can learn more about updating apps.

If you set up Family Sharing, you can use Ask to Buy so that kids must get permission before they download an app or make an in-app purchase. Learn more about in-app purchases.

How to buy apps on your Mac

  1. Open the App Store.
  2. Browse or search for the app that you want to download. Apps for iPhone, iPad, and iPod touch don't always have a version for Mac.
  3. Click the app.
  4. Click the price, then click Buy App. If you don't see a price, click Get, then click Install App. You might need to sign in with your Apple ID. If you find a game that says Arcade, subscribe to Apple Arcade to play the game.

After your app finishes downloading, you can find it and keep it organized in Launchpad. Apps stay up-to-date by default, but you can learn more about updating apps.

You can make additional purchases within some apps. If you set up Family Sharing, you can use Ask to Buy so that kids must get permission before they make in-app purchases. Learn more about in-app purchases.

New To The App Store

How to buy apps on your Apple TV

  1. Open the App Store on your Apple TV.
  2. Browse or search for the app that you want to download, then select the app.
  3. Select the price or select Get. You might need to sign in with your Apple ID.
    If you find a game that says Arcade, subscribe to Apple Arcade to play the game.

After your app finishes downloading, you can move it around on your Home screen. Your apps will update automatically.

App store download

New To The App Store Download

You can make additional purchases within some apps. You can use Restrictions to restrict, block, or allow in-app purchases. Learn more about in-app purchases.

The App Store isn’t available on Apple TV (3rd generation or earlier).

Get information about an app

If you want to know specific information about an app, like what languages the app is available in, the app’s file size, or its compatibility with other Apple devices, scroll to the bottom of an app’s page. You might be able to tap some sections to learn more.

You can also contact the app developer for help with an app's functionality.

Get help with billing

  • Learn what to do if you see a charge from an app that you don't recognize.
  • Learn how to cancel an in-app subscription.
  • If you can’t update your apps because your payment method is declined, update or change your payment method.
  • If you have another issue with an app, report a problem or contact Apple Support.

Learn more

New App Store Apk For Android

  • If your App Store is missing or you can't find it on your device, you might have parental controls turned on. Adjust your iTunes & App Store Purchases settings and make sure that you choose 'Allow' for the Installing Apps setting.
  • Learn what to do if an app unexpectedly quits, stops responding while installing, or won't open.
  • Learn what to do if you can't download apps, or if apps get stuck.
  • If you want to download apps that are larger than 200 MB over cellular, go to Settings > [your name] > iTunes & App Store, then tap App Downloads and choose the option that you want.
  • If you bought part of an apps bundle, the price of the full apps bundle is reduced by the amount you already spent.