Apple Store Costs



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You must be at least 18 years old. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apple’s trade-in partners may apply. Screen repair. You can repair a cracked iPhone screen at an Apple Store or one of our Apple.

When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options, and getting your new iPhone set up, we have all the answers you need.


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We’ll make sure it works with your carrier.

  • For sure. We can easily activate your new iPhone so you can keep your same number and rate plan, saving you a trip to the carrier’s store. A Specialist can even help you get connected via phone or chat. Show more Show less

  • Every iPhone you buy from us online or in an Apple Store is unlocked, with the exception of a few carrier financing options. With an unlocked iPhone, you’re free to go with the carrier of your choice. Show more Show less

  • You can easily stick with the carrier plan you have. If you’re looking to switch, stop by your nearest Apple Store or call 1-800-MY-APPLE. We can talk about what’s best for you. Show more Show less

  • Not necessarily. While many carriers have special offers for buying an iPhone, most of those promotions are also available in an Apple Store. Come in or call a Specialist and let us know what you’re looking for. There’s a good chance we can find an option that works for you. Show more Show less

Let’s talk payment options.

  • Definitely. You’ll get 3%* Daily Cash back on the purchase of your new iPhone and any accessories when you buy from Apple. Or if you’d rather pay for your iPhone monthly, just buy with Apple Card Monthly Installments and get interest-free payments and 3% Daily Cash, all up front.1 Show more Show less

  • You can get the newest iPhone for an unbelievable price when you buy from Apple and activate with AT&T, T‑Mobile/Sprint, or Verizon. Pay as low as $0/mo. over 30 mo. after trade‑in and AT&T bill credits,2 or pay as low as $11.95/mo. over 24 mo. after trade‑in and Verizon bill credits.3 Or get an additional $150 of trade‑in credit with T‑Mobile/Sprint.4 Show more Show less

  • Absolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone, or get back on a gift card.5 If your trade‑in doesn’t have any monetary value, we can recycle it for free. And if you have any old devices lying around, you can trade those in, too. Show more Show less

  • We have an option for that. With the iPhone Upgrade Program, you can get the latest iPhone every year with AppleCare+ coverage included.6 Interested? Just chat, call, or visit an Apple Store to learn more from a Specialist. Show more Show less

We’ll help get your new iPhone set up quickly.

  • You bet. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in‑store or book an Online Personal Session, we’ll help you transfer your data, contacts, and photos, show you how to set up privacy and security features like Face ID or Touch ID, and more. Show more Show less

  • Is it hard to move everything over to my new iPhone?

    Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your Online Personal Session, we can move everything over in a snap. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone. Show more Show less

  • Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. Getting your new device set up the way you like it is ours. If you trade in with us online, we’ll show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we’ll erase all the data right then and there. Show more Show less

  • Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, you can extend that coverage and get up to two incidents of accidental damage coverage every 24 months. Or you can upgrade to AppleCare+ with Theft and Loss for an additional cost.7 Show more Show less

Which iPhone is right for you?

iPhone 12 Pro

Starting at $999

  • 6.1” or 6.7”
    Super Retina XDR display8
  • 5G cellular9
  • A14 Bionic chip
  • Pro camera system
    (Ultra Wide, Wide, Telephoto)
  • LiDAR Scanner for Night mode Portraits and next‑level AR
  • Compatible with
    MagSafe accessories
Apple Store Costs

iPhone 12

Starting at $69910

  • 5.4” or 6.1”
    Super Retina XDR display8
  • 5G cellular9
  • A14 Bionic chip
  • Advanced dual‑camera system
    (Ultra Wide, Wide)

  • Compatible with
    MagSafe accessories

iPhone 11

Starting at $599

  • 6.1”
    Liquid Retina HD display8
  • 4G LTE cellular9
  • A13 Bionic chip
  • Dual-camera system
    (Ultra Wide, Wide)


Starting at $399

  • 4.7”
    Retina HD display
  • 4G LTE cellular9
  • A13 Bionic chip
  • Single-camera system
    (Wide)


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Discover even more when you’re ready.

After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.

Apple loves to talk about its stores. They do it in every conference call, keynote event and SEC filing. There is a monotony with the repetition of how many they have and how many they are building and how pretty they are. They start to seem like commodities.

But if they were commodities why aren’t there any other networks of successful “vendor stores”?

The answer is partly in the odd integrated business model Apple maintains asymmetric to every other modular technology provider. Apple seems to want to control the relationship with the buyer. It’s also partly in the uniqueness of design, an obsession with the brand. But still, that does not explain why can’t it be copied.

The answer is in the economics.

To understand the cost of developing an Apple store, we turn again to the balance sheet. Fortunately for us, Apple reports details of a particular asset called “Leasehold Improvements.” It’s a substantial asset worth over $2.3 billion in the last statement. It represents “alterations made to rental premises in order to customize it for the specific needs of a tenant.”

The following chart shows the change in that figure quarter-over-quarter.

Can we tie these expenditures directly to stores? I overlaid the number of stores opened in the same quarters as the expenses in the following chart:

There does not seem to be much correlation. But if we consider that spending happens before a store opens and shift the openings forward relative to expense by one quarter we have the following:

This is a very consistent pattern. The rise and fall in expenses is matched by the subsequent rise and fall in store openings. We can even see how stores seem to be getting more expensive with the amplitude of the waves increasing relative to the amplitude of the openings.

So if we are looking at store costs, just how much does one cost?

Over the time period illustrated, Apple opened 220 stores and spent $1.9 billion in fitting them out. That’s about $8.5 million per store. It’s been increasing so it’s probably closer to $10 million lately.

Apple Store Repair Costs Uk

That’s an interesting figure by itself, evidence of how profitable they must be. But I turn the question again to competitiveness and the lack of response in kind.

Apple Store Costs Per

The data shows that if a company wanted to duplicate this effort they would need to commit to spending at least $2 billion. And that’s just for “fixing up” the sites. This figure does not include the lease itself, the cost to operate (including the tens of thousands of employees) or the inventory within. It also does not include the value of choosing the right locations (though maybe a follower could simply choose to locate in the near proximity to an Apple store.)

Walmart

So assuming a competitor (e.g. Microsoft) did commit to this spending, how would they recover it? I’ll keep this question rhetorical, but the hint must be in the unique way Apple is integrated as a business.